Blockbuster just charges too much for video rentals. The last time I was there they were charging something like $4 for new rentals, and older movies were around $2. In my opinion, a video rental should never be more than $2, even for a new release.
$1 for any movie rental (even a new release) seems like the most attractive price-point, and that’s about what I pay at the Family Video by my house. Many people are unlucky in that Blockbuster has a monopoly in their town, so they are kind of trapped. Unless they get Netflix, they have to pay Blockbuster’s outrageous rates.
Netflix exploited the fact that people are lazy, and don’t like having to go to the video store. You have to drive, and even when you get there, the movie you want might not be there. The problem with Netflix is you have to mail the videos back, and you have to wait for videos to arrive. There’s no instant gratification.
The other day I went to Family Video trying to rent Bourne Identity, and they didn’t have it. So I ended up leaving the video store empty handed, and they lost a sale.
So how could this have been fixed? One answer that I would like to see implemented is to have DVDs created on-demand. There should be no reason why any movie should ever be out of stock. Just create the DVD and hand it to me. When I return it, reuse it or throw it away.
Of course, that would create a lot of waste, so why not put the movie on a reusable memory stick or something? Sure there are piracy concerns, but any movie on DVD is already being shared illegally anyway.
Ultimately, online delivery of movies is inevitable, and that will negate the need for the video store once and for all. But the movie industry needs to forget about DRM. Make the movie as easy to use and transport to any device that I wish. Don’t make a pirated movie, which is available for free and without DRM, more attractive than something I’m paying for. Movielink would be a lot better if it didn’t have DRM, if it had better quality, if it was cheaper, and if it had the selection of every movie ever made.